A décor business website from quote requests to online shop
A Johannesburg décor business launched a website with quote requests across nine product categories, with an online shop for its standard products built and ready to switch on.
The short version
- Challenge
Nine product categories, some sold off the shelf and some measured and installed.
- Approach
Launch quote-first, then add an online shop wherever pricing is fixed.
- Result
A working enquiry channel from launch, and an online shop built and ready to go live.
- Sector
- Interior décor: blinds, printing, framing, flooring and finishes
- Region
- Johannesburg
- Delivered
- WordPress website, phased into ecommerce, with ongoing search optimisation
What needed solving
Before committing, the business wanted three answers in writing: who would own the website, what it would cost each month, and how a wide product range would be presented.
It sells nine distinct categories, from blinds and shutters to printing and flooring. Some are bought off the shelf; others depend on measuring and installation. One checkout could not serve both.
How we did it
How we approached the work, step by step.
Clarity first
We put ownership, scope and monthly costs in writing before work began.
Built around how customers buy
The website is organised into nine clear categories, each with its own page and enquiry path.
Quote-first launch
The website went live generating quote requests while product photography and pricing were prepared, so enquiries started before the catalogue was complete.
Commerce where it fits
Products with fixed pricing, such as blinds by type and colour and prints by size, move into an online shop. Installation-led work stays quote-based.
Visibility over time
Ongoing search optimisation builds the website's presence in local and AI search.
What the business has now
The business owns its website outright and has had a working enquiry channel from launch. The online shop is built and ready to go live, giving customers a choice between buying standard products directly and requesting a quote for custom work.
A made-to-measure shutter and a standard roller blind are different purchases. Quote requests suit the first, a cart suits the second, and launching with quotes meant the business was taking enquiries while the shop was being built.
Questions, answered
Should a décor or blinds business sell online or ask for quotes?
Usually both. Standard products with fixed prices sell well online, while made-to-measure and installed work converts better through a quote request.
Will I own my website if an agency builds it?
With us, yes. Ownership is agreed in writing before work starts, and the website, content and access belong to the client.
Which payment options can a South African online shop offer?
Most South African payment gateways, such as PayFast, plus EFT. A shop can launch on EFT while a card gateway account is approved.
What should a blinds or décor website show to win quote requests?
Photos of installed work, the range of products, colours and materials on offer, the areas served, and a clear quote request on every product page, along with what happens next, such as a measuring visit.
Can an online shop sell products with options like size and colour?
Yes. WooCommerce variable products let customers choose a size, colour or type, each with its own price, which suits blinds sold by type and colour and prints sold by size.
Have a similar challenge?
Tell us what your business needs and we will come back to you the same working day with the right approach.